LUCY CHARLES-BARCLAY AND CUBE EXTEND SUCCESSFUL PARTNERSHIP TO 2030
Lucy Charles-Barclay and CUBE are building on a proven success story. The British top triathlete has extended her partnership with the German bicycle manufacturer until at least 2030 – a powerful sign of mutual trust and shared ambition.
The 32-year-old Charles-Barclay launched her partnership with CUBE in 2021 with impressive style: in her first season on a CUBE bike, she immediately captured her first world title. Since then, three more world titles have followed, with the absolute highlights being her victory at the 2023 Ironman World Championship in Hawaii and her second Ironman 70.3 world title in 2025.
World titles at the CUBE Aerium
Lucy achieved all these successes on the CUBE Aerium , CUBE's high-performance triathlon platform. Intensive wind tunnel testing, close collaboration with designers and engineers, and customized solutions for the cockpit, posture, and aerodynamics have led to demonstrable performance gains year after year.
“We have consistently succeeded in turning ideas into innovations, saving watts and refining the aerodynamics year after year.” - Lucy Charles-Barclay
Lucy herself plays an active role in product development, particularly with the latest Aerium C:68X. Her feedback from elite athletes is directly translated into commercial models. This means that not only professionals but also ambitious age-group athletes worldwide benefit from the technological advances.
Building together
The contract extension underscores the confidence both parties have in the future of their collaboration. What began as a promising collaboration in 2021 has grown into a long-term partnership focused on innovation and performance.
"CUBE extending my contract for five years is a powerful sign of their confidence and means a great deal to me. We started our partnership incredibly strong in 2021, and we've continued to grow together ever since. What we've built and achieved over the years far exceeds my expectations. I'm incredibly excited to take this next step together, driven by strong motivation on both sides." - Lucy Charles-Barclay
With this extension, Lucy Charles-Barclay and CUBE continue their shared mission: to push boundaries, optimize performance and continue to innovate at the highest level of triathlon.